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Levityby Katie

Hi, I’m Katie — designer, founder, and product builder.

Eight years across startups and enterprise, customer-facing and internal, as a designer, a lead, and a founder. Right now I’m at Amazon, where I own an internal platform from strategy to shipping code. I’m looking for a lead or principal role building things that genuinely improve people’s lives.

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  • The Weblab wordmark beside the platform's Metrics and Launch Criteria screen, where experiment success criteria are defined. Metric names and launch thresholds are redacted.

    UX Designer · Mar 2026 - Sep 2026

    Amazon Weblab — Experimentation at Scale

    • Internal Platform
    • AI
    • Design Ops

    The only designer among 60+ engineers and scientists on Weblab, the internal platform Amazon runs every experiment through — from the shopping site to Prime Video and Audible. I consult across several teams and partner with engineers to integrate AI capabilities into the platform's UX, owning work from strategy through shipped code.

    Case study coming soon

  • Sr. Product Designer · 2023 - 2025

    Lululemon — Design System Strategy

    • Design Systems
    • Strategy

    I led lululemon's global design system strategy, consolidating seven fragmented libraries into one tokenized system. Tokenization automated the manual updates a global rebrand would otherwise demand, cutting redundant work by 65% and saving a projected 6,000+ hours a year.

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  • Sr. Product Designer (solo) · 2021 - 2023

    Alaska Airlines — MxHub

    • End-to-end
    • iOS

    Sole designer on a 0-to-1 iPad app for 1,000+ aircraft technicians, consolidating 15+ antiquated, fragmented tools into one platform that automates work they had been doing by hand. It saves an estimated 45,000 hours and $5.9M a year.

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  • Founder & Creative Director · 2021 - Present

    Levity Arts — Live Experience Design

    • Creative Direction
    • Ops

    I founded Levity Arts and applied product thinking to live performance — growing from 200 to 2,000+ people a show over three years, selling out every ticketed run, and featuring 500+ artists. Covered by NPR and The Seattle Times.

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  • Lead Product Designer · 2021

    Kiira Health — Telehealth, End to End

    • End-to-end
    • iOS

    As the only designer at a telehealth startup, I rebuilt the patient app in five months — 150+ screens and a new design system. Onboarding changes lifted engagement 500% and cut bounce by 65%.

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